News
October 1, 2015
CorbinPartners’ Handbook on Preference Claim Substantiation
The newly released CorbinPartners Handbook on Preference Claim Substantiation is a brief guide with helpful advice on preparing comparative advertising claims using survey evidence. With a focus on reliability, validity and relevance as key criteria, the guide can be a reference point for the design, validation and communication of comparative advertising claims. Click here to access the guide.