CorbinPartners releases Comparative Advertising Checklist
Elsevier Academic Press and international standards organization ASTM recently published ‘Practical Guide to Comparative Advertising - Dare to Compare'. This readable and entertaining corporate handbook is the first of its kind, and featured what Dr. Ruth Corbin calls her “dream-team” of co-authors.
With permission of the publishers, CorbinPartners Inc. has released a stand-alone extract from the handbook, the summary “Checklist” of do’s and don’ts from each chapter. The checklist acts as a training and memory aid for topics to keep in mind when under time pressure of a comparative advertising launch. It will also enable you to think fast when confronted by an offensive claim by one of your competitors.