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CorbinPartners wins MRIA Award of Excellence for Best Multi-Stakeholder Research

CorbinPartners was honoured to receive the Award of Excellence for Best Multi-Stakeholder Research by the Marketing Research and Intelligence Association.  The award recognizes outstanding collaboration among multiple stakeholders in a manner that enhances the value of research outcomes.  CorbinPartners received the award jointly with Smart & Biggar in recognition of research evidence for the Federal Court in the matter of the Captain Morgan brand of rum.  According to the MRIA, the decision is regarded as having turned the tide in the resurgent use of survey research in Canadian courts.  As noted in an IP column by Dan Bereskin, a founding partner of Bereskin & Parr LLP, “The Court evidently was persuaded by survey evidence…”